Wellness Shopping
Ms. Eva Bunzel, the Finalist & Winner of the world's Best Sales Associate Awards at the recently concluded World Department Store Forum 2015 in Rome, Italy.
Her Story of Customer Service Excellence:
To truly pamper
and exceed the expectations of customers,
Eva created the concept of ‘Wellness Shopping’. To test the idea, a regular customer and her friend were invited to a presentation of the latest collections which was combined with Shisedo beauty treatment as well as a catering. She also
followed this up by inviting twenty
best regular customers to the Wellness Shopping
session. In some cases, the ladies took part with their entire family. On one such occasion, a customer
brought her best friend, her husband and two adult sons. Since Eva wanted to focus her attention
on the ladies, she organized a tasting in the wine department of the legendary gourmet floor for the men. In the meantime, the ladies were advised in the latest fashions.
At the end of the day a purchase
of approximately $ 15.000
was made, the women bought
clothing, makeup and shoes, the men wines
and multimedia products.
Two years ago, Eva received
a request from an architect
asking if it would be possible to set-up an apartment for a customer
with the assistance of the personal shopping
service. The request included arranging everything for the entire
apartment, from towels to crockery and cutlery to linens and kitchen appliances and the customer had given no budget! With the
help of some hardworking colleagues she had successfully completed this job. For this assignment,
she transacted about $70.000 and there was a follow-up order for the decoration of a house.
Apart from these two instances Eva has played an active role to take
part in product trainings, introducing
new collections to seasoned customers, networking between the various
companies in Kadewe, so customers can try not only the latest
collection, but also current make-up trends,
the newest shoes and accessories.
 |
| B S Nagesh (TRRAIN) | Maxime Dupont (L'Oréal Luxe) | Andre Maeder (The KaDeWe Group) | Eva Bunzel (The KaDaWe Group) |
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