VIP Customer Service
Mr. John Kirby who works at Selfridges, is one of the three finalists at the World's Best Sales Associate Awards, held as a part of World Department Store Forum in Rome, Italy.
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| John Kirby (Selfridges) Award finalist, Anne Pitcher (Selfridges) |
The key to John’s success this year has been a result of determination, time management, multi-tasking, trend knowledge, drive to meet sales targets, and a core focus on strong client-telling/networking.
When given an opportunity to service a VIP client, who prefers to shop out
of business hours and remains until well after midnight, John went well out of
his way to assist the customer. He also arranged for a celebrity she is a fan of
to attend a party she was hosting. The loyalty this level of personalized
service has created has resulted in $100k of sales last year. With immense
product knowledge, John was able to create a vast amount of product
and buying options for his customers which helped
him in increasing YTD sales per hour
to $635.00 compared to the department average of $269.00.
With a client book of 1000+ members John strives
to give them a tailored
and useful service.
One client informed John of breaking his back.
He immediately sent him
a get well card and kept him up-to-date with images of new products
throughout his recovery. Once recovered the client spent a great deal of money in the store and in addition
his wife is now John’s client. This approach has lead him to exceed his previous
year's sales performance by +25% totaling $1m this
year.
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