Recently, TRRAIN achieved a challenging feat in a mere seventeen days; training over 900 retail associates across the country. The focus of the training was Liva, a high quality fabric by Aditya Birla Retail Limited (ABRL) that moves naturally with your body while reducing your carbon footprint.
The sole objective of the training program was to update every customer facing executive associated with 6 leading retail brands, namely, Allen Solly, Pantaloons, Van Huesen, Global Desi, Fusion Beats and 109°F, about Liva. Herein lay the real challenge; if executives were to sound convincing while selling the product they had to be convinced about it themselves. Hence, educating them on everything from the science behind Liva to the technology used to produce it was pivotal.
This necessitated a 2-hour long training module comprising videos, PowerPoint presentations and role playing games to cover enough ground about Liva with the associates. What’s more, we set ourselves a target of conducting the module at 4-5 stores per day. Though they were constantly on the move, the energy and enthusiasm levels of our trainers did not dip for even a moment. Instructor Led Training (ILT) combined with On Job Training (OJT) kept engagement levels at a peak.
Trainings continue through the month of April and an assessment of every customer service associate trained will be submitted to ABRL for audit to gauge if their learning objective was achieved. And we are proud to say, the feedback coming in has been excellent.
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